Stories

Creating a successful business plan for your café is a crucial step towards realizing your entrepreneurial dream. From understanding your vision to conducting market research, developing a unique menu, planning an effective marketing strategy, and creating realistic financial projections, every aspect matters. Dive into our comprehensive guide to learn how to set your café up for success.

Coffee is more than just a beverage; it's an experience that starts with brewing. Whether you're a fan of the pour-over, French Press, espresso, or Aeropress method, each holds its unique allure and flavor profile. Brewing coffee is both a science and an art, and the secret to a perfect cup lies in fresh beans, the right grind, and precise measurements. Remember, the best coffee is one that suits your taste. So, explore, experiment, and most importantly, enjoy the journey of coffee brewing.

Join us this Memorial Day as we honor our heroes and support The Heroes Project with our special edition Shift Blend. Explore our post to understand the true meaning of this day and learn how each cup of coffee can make a difference.

Espresso has been a staple in many coffee lovers' daily routines for decades, but its origins and evolution are far more fascinating than one might initially think. From its invention in Italy to its global popularity, espresso has undergone a remarkable journey. Join us as we explore the rich history and continued innovation of this beloved drink. Plus, learn about the ongoing debate surrounding the World Barista Championships and the use of alternative milks in the competition. Don't miss out on this in-depth look at the world of espresso!

It is undeniable that the COVID pandemic has changed us all both on the local and global level. It seems like a lifetime ago we were able to walk i...

Opinion - Cafe owner you’re probably undercharging your customers. You can’t turn on any connected device at the moment and not hear about the glo...