Stories

Creating a successful business plan for your café is a crucial step towards realizing your entrepreneurial dream. From understanding your vision to conducting market research, developing a unique menu, planning an effective marketing strategy, and creating realistic financial projections, every aspect matters. Dive into our comprehensive guide to learn how to set your café up for success.

Coffee is more than just a beverage; it's an experience that starts with brewing. Whether you're a fan of the pour-over, French Press, espresso, or Aeropress method, each holds its unique allure and flavor profile. Brewing coffee is both a science and an art, and the secret to a perfect cup lies in fresh beans, the right grind, and precise measurements. Remember, the best coffee is one that suits your taste. So, explore, experiment, and most importantly, enjoy the journey of coffee brewing.

In a world where quality and costs are on the rise, it's time to redefine the value of coffee. The call for a $6 cappuccino isn't a mere price hike. It's about the relentless pursuit of perfection, from sourcing and crafting to serving and enjoying. As cafe owners, we must invest in skilled baristas, flawless execution, and above-par customer service. Because ultimately, a coffee experience that justifies its price tag is what we owe to our customers, and ourselves.

Join us this Memorial Day as we honor our heroes and support The Heroes Project with our special edition Shift Blend. Explore our post to understand the true meaning of this day and learn how each cup of coffee can make a difference.

As the 12oz coffee retail bags become rarer due to shrinkflation, customers are facing a shift in the coffee industry landscape. With the rise of single-serve coffee pods and smaller package sizes, it's crucial for consumers to compare per oz prices and make informed decisions while shopping for their favorite coffee.

Espresso has been a staple in many coffee lovers' daily routines for decades, but its origins and evolution are far more fascinating than one might initially think. From its invention in Italy to its global popularity, espresso has undergone a remarkable journey. Join us as we explore the rich history and continued innovation of this beloved drink. Plus, learn about the ongoing debate surrounding the World Barista Championships and the use of alternative milks in the competition. Don't miss out on this in-depth look at the world of espresso!

It is undeniable that the COVID pandemic has changed us all both on the local and global level. It seems like a lifetime ago we were able to walk i...

Opinion - Cafe owner you’re probably undercharging your customers. You can’t turn on any connected device at the moment and not hear about the glo...