Stories

Opinion - Time for a Coffee Wake Up Call: Why $6 is the New $5 for Your 6 oz Cappuccino

June 02, 2023

In a world where quality and costs are on the rise, it's time to redefine the value of coffee. The call for a $6 cappuccino isn't a mere price hike. It's about the relentless pursuit of perfection, from sourcing and crafting to serving and enjoying. As cafe owners, we must invest in skilled baristas, flawless execution, and above-par customer service. Because ultimately, a coffee experience that justifies its price tag is what we owe to our customers, and ourselves.

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Building a Successful Coffee Program: Tips for Business Owners

April 01, 2023

Discover the essential elements of a successful coffee program with our latest blog post. Learn how to source quality beans, invest in top-notch equipment, train your staff, and curate a diverse menu to delight your customers. From mastering the art of presentation to engaging with your local coffee community, these tips will help you build or enhance your coffee program, attract more customers, and elevate your brand. Partner with Tectonic Coffee Company's experienced consultants to ensure your coffee program's success.

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The Slow Extinction of the 12oz Coffee Retail Bag: A Case of Shrinkflation - Opinion

March 23, 2023

As the 12oz coffee retail bags become rarer due to shrinkflation, customers are facing a shift in the coffee industry landscape. With the rise of single-serve coffee pods and smaller package sizes, it's crucial for consumers to compare per oz prices and make informed decisions while shopping for their favorite coffee.

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End of year wrap up - 2021

December 31, 2021

Hi family, it has been a while since we have written to you personally. Those of you who joined in on Tectonic’s story when COVID first hit, rememb...

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